Seven International University — Higher Institute of Technology

Field Note

Distribution is a commercialization question

For product-based ventures, market access is not a final-stage activity. It should shape the business model from the beginning.

By Scino360May 12, 20261 min read

Editorial cover for Distribution is a commercialization question — Field Note

For product-based ventures, distribution should shape the business model from the beginning.

Design from the market backward The route to buyers influences packaging, pricing, working capital, production and partnership choices.

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