Scino360Scino360’s flagship methodology · Fabrice Abunde, PhD
A coherent method for identifying a commercial opportunity, designing how value moves and validating a venture in the market.
Bring the methodology to your institutionThe Wedge Equation
A strategic proposition to test: understand an existing market and design a new way to reach, organize and serve it. Growth depends on commercial validation and execution.
A connected method
The Commercial Centre of Gravity is foundational. Market selection, venture architecture, product design and validation work together around it, with new evidence feeding back into earlier decisions.
Begin with an existing market. Evaluate Liquidity: is money already moving? Accessibility: can you reach participants and transact? Insider Knowledge: what do you understand about the market that can reveal an overlooked opportunity?
Identify the core commercial relationship around which the venture should be organized: whose recurring need matters, who pays, and what exchange can sustain the business. Design and validate this foundation before building out products and workflows.
Use Startup Node Commerce Architecture to connect Node Enablement, which equips market participants; Demand Aggregation, which brings demand together; and Trade Orchestration, which coordinates the exchange. The architecture expresses how the venture reaches and serves its market.
Use STPMD—Segment, Transformation, Pricing, Mechanism and Distribution—to define each product. Assess two-sided value creation: why buyers participate, why suppliers or other counterparties participate, and how the venture captures enough value to operate sustainably.
Relationship Intelligence connects presence, trust, pain, demonstration, deal and referrals. Turn assumptions into conversations with customers, industry partners and decision makers, and use what you learn to refine the commercial model.
Test adoption, willingness to pay, delivery feasibility and venture economics. Use commercial evidence and driver-based financial models to assess the distribution wedge, revise the business model and build a credible case for investor readiness.
From method to institutional practice
Wedge Innovation is the methodological foundation for Scino360’s institutional offerings. It supports a course, applied case studies, research and publications, and implementation within institutional programs.
A future book is planned. The technology roadmap brings the method into AI-guided learning, team venture work and institutional commercialization workflows; these new software capabilities are in development.
Methodology in practice
Explore documented engagements and the evidence behind Scino360’s commercialization work.
Explore case studies →